Invisible AI needed to rapidly expand its sales and client base, particularly targeting large Original Equipment Manufacturer (OEM) customers like BMW and General Motors. The startup faced constraints of limited resources and budget, without the time to build a full in-house sales team.
2
The Solution
Aisling Consulting deployed a highly efficient sales and marketing engine that provided data-driven precision targeting, compelling outreach campaigns, cost-effective expertise, and comprehensive strategic support including Account-Based Marketing initiatives.
3
The Results
The partnership delivered exceptional outcomes: securing high-value meetings with major manufacturers that developed into multi-year partnerships, and fueling crucial revenue growth during Invisible AI's transition from early-stage startup to established industry player.
This case study demonstrates how Aisling Consulting served as a fractional sales and marketing team for Invisible AI, providing targeted expertise that eliminated inefficient "spray-and-pray" tactics. By meticulously researching key decision-makers and crafting resonant outreach campaigns, Aisling delivered specialized sales capabilities at a fraction of the costof full-time hires.
BDR/SDR Optimization Solutions
Process Development
Setting up successful processes for BDR/SDR roles and structuring outbound cold leads best practices.
Team Building
KPIs development, building out SDR/BDR teams, hiring recommendations, and deep dive into ICP/personas.
Content & Tools
Creating scripts, handling objections, setting up tracking tools like Orum and Outreach, and developing personalized outbound content.
Account Executive & Sales Director Services
Build strong relationships with existing clients, ensuring satisfaction and repeat business.
Drive revenue growth by identifying, acquiring, and managing new clients.
Develop and execute strategic sales plans to meet or exceed revenue targets.
Conduct market research and competitor analysis to identify opportunities and stay ahead of the curve.
Our Account Executive services help you collaborate with internal teams to align sales efforts with overall business objectives and represent your company effectively at industry events.
Full Sales Cycle Management
Our comprehensive sales cycle management services cover every aspect of the sales process, from initial lead generation to closing deals and ongoing account management.
We adapt to your startup environment's fast-paced and dynamic nature, embracing change and challenges to deliver results that matter.
By managing the complete sales cycle, we ensure consistency in messaging, approach, and customer experience, leading to higher conversion rates and stronger client relationships.
Lead Generation Excellence
Our lead generation services focus on building a robust pipeline of qualified prospects for your business. We employ multiple channels and strategies to identify and engage potential customers who are most likely to convert.
Proactively identify and qualify potential customers through various channels including research, networking, and inbound leads.
Develop and execute targeted outreach strategies to engage prospects through cold calls, emails, and social media.
Build and maintain a healthy sales pipeline by consistently adding new leads and prioritizing each deal stage in the CRM.
Sales Development Strategies
Our sales development services focus on nurturing relationships with prospects and moving them through the sales funnel effectively. We help you transform interested leads into committed customers.
Relationship Building
Nurture and build relationships with prospects, understanding their needs and pain points.
Demonstrations
Conduct product demonstrations and presentations to showcase value and address concerns.
Negotiation
Develop proposals and negotiate terms to close deals effectively.
Account Management Services
Our account management services ensure that your client relationships continue to thrive after the initial sale. We focus on client satisfaction, retention, and growth opportunities.
Onboard new clients, ensuring a smooth transition and successful implementation
Regularly communicate with existing clients to foster relationships
Identify upsell and cross-sell opportunities to maximize client value
MSA negotiation to enterprise SaaS at scale
Monitor customer satisfaction and proactively address any issues
We utilize advanced CRM tools to manage leads, contacts, and sales activities efficiently, ensuring no opportunity falls through the cracks.
Beyond the Basics
Industry Representation
We represent your company at industry events and conferences, building brand awareness and networking with potential clients.
Process Refinement
We contribute to the development and refinement of sales processes and strategies, ensuring continuous improvement.
Industry Insights
We stay up-to-date on industry trends and competitor activities, providing you with valuable market intelligence.
The Aisling Consulting Advantage
Expertise
Our team brings deep industry knowledge and proven sales methodologies to every engagement.
Customization
We tailor our approach to your specific industry, target market, and business objectives.
Technology
We leverage cutting-edge sales tools and AI solutions to drive efficiency and personalization.
Results
We focus on measurable outcomes, tracking KPIs and continuously optimizing for better performance.
Our holistic approach ensures that all aspects of your sales process work together seamlessly, creating a powerful engine for business growth.
Ready to Transform Your Sales Performance?
Discover how our comprehensive sales solutions can help your business achieve sustainable growth and competitive advantage in today's challenging market.
Curious about our impact? Take a look at our success stories to see how we've helped businesses like yours achieve their sales objectives.